Measurement Tools
Practical tools for measuring communication effectiveness, understanding community perceptions, assessing economic impact, and improving message quality.
RESOURCES
DOCUMENT #1
Communications Effectiveness Measurement Guide
A four-level framework for measuring whether your communications work is working. Outputs, reach, engagement, outcomes.
DOCUMENT #2
Customer Survey Report with National Baseline Data
This report presents the findings from the National Association of Clean Water Agencies (NACWA) 2025 Customer Survey.
DOCUMENT #3
Economic Contribution Calculator
This tool estimates your operating spending, run through the water and wastewater industry multiplier, and your current year capital budget.
DOCUMENT #4
The Four C's Checklist
A printable, four-question test to run on any communication before it goes out. Clear, Concise, Consistent, Confident.
DOCUMENT #5
Survey Best Practices
A practical guide to using customer and stakeholder surveys to understand what your community actually thinks, instead of relying on your assumptions.
Communications Effectiveness Measurement Guide
Customer Survey Report with National Baseline Data
A guide to community and stakeholder outreach for public clean water utilities. Twelve principles of effective outreach, organized around five clusters of work that reinforce each other.
Economic Contribution Calculator
The Four C's Checklist
Survey Best Practices
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