Messaging

Core narratives, guides, and plain-language tools to help utilities communicate consistently, clearly, and effectively.

RESOURCES

FAQ Template Audience Tailored Messaging Variants Boilerplate Language Elevator Pitch Evergreen Messaging Guide National Clean
Water Narrative Terminology Guide

DOCUMENT #1

FAQ Template

An easy-to-customize FAQ brochure template designed to educate communities about wastewater treatment processes and services.

DOCUMENT #2

Audience-Tailored Messaging Variants

Five audience-tailored variants of the core narrative: policymakers, customers, stakeholders, media, and employees. Drafting starting points, not scripts.

DOCUMENT #3

Boilerplate Language

Sector language for press materials, “About Us” content, and other places where a brief sector explanation is needed.

DOCUMENT #4

Elevator Pitch

The short-form story of the public clean water sector.

DOCUMENT #5

Evergreen Messaging Guide

Language adaptable for local use, so the sector’s collective voice remains consistent while preserving the flexibility individual utilities need.

DOCUMENT #6

National Clean
Water Narrative

The story of the nation’s public clean water utilities, written to be quoted, excerpted, and adapted in communications.

DOCUMENT #7

Terminology Guide

Public-friendly equivalents for common terms, with example usage. For customer-facing copy, press releases, op-eds, and public meetings.

FAQ Template Folder

An easy-to-customize FAQ brochure template designed to educate communities about wastewater treatment processes and services.

Audience Tailored Messaging Variants

Five audience-tailored variants of the core narrative: policymakers, customers, stakeholders, media, and employees. Drafting starting points, not scripts.

Boilerplate Language

Approved sector language for press materials, “About Us” content, and other places where a brief sector explanation is needed.

Concepts layout

The concept delivers direct benefit messages by leveraging common sector terminology andhighlighting the portion where NACWA members truly make a difference.

Elevator Pitch

The approved short-form story of the public clean water sector.

Evergreen Messaging Guide

Source language for member communications. The themeline, the supporting messages, the boilerplate, the elevator pitch.

National Clean Water Narrative

The story of the nation’s public clean water utilities, written to be quoted, excerpted, and adapted in member communications.

Terminology Guide

Public-friendly equivalents for common industry terms, with example usage. For customer-facing copy, press releases, op-eds, and public meetings.

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