Outreach Templates

Customizable bill inserts, fact sheets, social media content as well as op-ed, press release and content management templates.

RESOURCES

Communications
Calendar Templatee Email Templates National Narrative-Framed Examples of Existing Resources Op-Ed and Letter to the Editor Templates Press Release Templates Social Media Content
Calendar Template Website Content Checklist Canva Resources

DOCUMENT #1

Communications
Calendar Template

A ready-to-use communications calendar for planning and scheduling content across channels.

DOCUMENT #2

Email Templates

Two customizable text-based emails for member utilities to adapt to their service area: a water quality update and an infrastructure project update.

DOCUMENT #3

National Narrative-Framed Examples of Existing Resources

Existing NACWA legislative and advocacy content can be aligned with the National Communications Initiative through light edits rather than major revisions. The following examples preserve the original headlines, facts, sources, and tone while illustrating the changes.

DOCUMENT #4

Op-Ed and Letter to the Editor Templates

Customizable templates for placing the utility’s voice in local opinion pages: three op-eds on common issues, two letter-to-the-editor formats for reactive and proactive use.

DOCUMENT #5

Press Release Templates

Four templates and editorial guidance for the scenarios: project completions, rate adjustments, executive appointments, and emergency notifications.

DOCUMENT #6

Social Media Content
Calendar Template

A tool to help organize and schedule social media content. Includes a weekly plan, a quarterly calendar, and annual plan.

DOCUMENT #7

Website Content Checklist

A practical checklist for what should appear on your utility’s website, how often each item should be reviewed, and how to keep the site current as the most-relied-on touchpoint.

Canva Resources

Find the following resources on our Canva Resource Site Page.

National Narrative Presentation Template

Project Profile Template

Social Campaign Folder

Logo Library

Bill Inserts Folder

Fact Sheet Template

Icons Library

Infographic

Communications Calendar Template

An easy-to-customize FAQ brochure template designed to educate communities about wastewater treatment processes and services.

Email Templates

Two customizable text-based emails for member utilities to adapt to their service area: a water quality update and an infrastructure project update.

National Narrative-Framed Examples of Existing Resources

Op-Ed and Letter to the Editor Templates

Customizable templates for placing the utility’s voice in local opinion pages: three op-eds on common issues, two letter-to-the-editor formats for reactive and proactive use.

Press Release Templates

Four templates and editorial guidance for the scenarios: project completions, rate adjustments, executive appointments, and emergency notifications.

Social Media Content Calendar Template

A tool to help organize and schedule social media content. Includes a weekly plan, a quarterly calendar, and annual plan.

Website Content Checklist

A practical checklist for what should appear on your utility’s website, how often each item should be reviewed, and how to keep the site current as the most-relied-on touchpoint.

Canva Resources

A practical checklist for what should appear on your utility’s website, how often each item should be reviewed, and how to keep the site current as the most-relied-on touchpoint.

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